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Five Books Small Business Owners Should Read

- Jan 24, 2014

“A room without Books is like a Body without a soul”– Mark Tullius Cicero


Whatever your opinion on bodies and soul, you would agree with Cicero that books are quite important. As a small business owner, good business books give you proven advice that would help you in your business. In these articles, we have picked five books that you ought to have in your library. It should not just be in your library. You should read it too.

In no particular order, they are:

1. The 22 Immutable Laws of Branding by Al and Laura Ries




This book will give you a lot of food for thought in terms of marketing. Small Businesses need to sell or they would go out of business. This book would teach a lot about branding and positioning your product and services in such a way that you get more customers. A must read for small business owners.



2. The E-Myth Revisited by Micheal E Gerber





A vast majority of small businesses close up within three years of starting. This book tells you why and gives valuable tips to help small business owners avoid the pitfalls that failed businesses ran into. The tips in this book would help you make a success out of your business.


3. Ride Like A Penguin by Nicole Donnelly




Although this book is more of a memoir, entrepreneurs and small business owners can learn a lot about business and it’s up and downs from Nicole Donelly, an entrepreneur who has founded two successful businesses. The lessons here would help any small business owners struggling to break even. Add it to your library for the motivation that it would give you.


4. The Toilet Paper Entrepreneur by Mike Michalowicz




This is definitely one of the best books of all time for entrepreneurs. The book gives you serious advice wrapped in humor on how to grow your business and create a business that you would be proud of. It is certainly a great book to have as a small business owner.



5. Influence: Science and Practice by Robert B Cialdini





This is one of the greatest theoretical books on marketing for all time. If you want to know why people buy, then you should read this book. If you apply the principles in this book, then you would definitely see an increase in your revenues. It is a very important book on marketing. As a result, it is unforgivable for a small business owner to not own a copy of this book. Even if you have read it before, it is great to have it as a reference to guide you in making your marketing decisions.


There are other great books for small business owners such as Purple Cow by Seth Godin, Dale Carnegie’s How To Win Friends and Influencing People, The Four Hour Workweek by Tim Ferris etc.

As a small business owner, you must constantly educate yourself. If you have not read any of the books in this article, then you have a to do list now. Read the books and if you are looking for temporary workers, Ace Employment Services provides the best staffing services in the Boston area.

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