Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.
Your personal brand is the first impression you give to readers.
Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how audiences read resumes showed that a qualified/unqualified determination is reached in the first 6 seconds.
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With great vision, you need great people
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